Typography

So first of all I would like to apologize for not getting this post up yesterday. I can of had an emergency yesterday in which I got stuck on a cliff/mountain up Rock Canyon with my roommate and my cousin for the better portion of the day. Needless to say I forgot to bring my computer and the HBLL with me so I didn't get this post up yesterday.

It probably came to no ones surprise that I chose to do my bibliographical post on exploring the different typefaces and fonts that were popular between the years 1450-1700. I love everything design oriented and since interning at Vada Creative Studio I have come to really appreciate the beauty and intricacies of typography. Wikipedia defines typography as: [coming] (from the Greek words τύπος(typos) = form and γραφή(graphy) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Additionally, I must admit that this post really stretched me, I am much more comfortable to researching online. I read physical books, but mostly for pleasure. So, it was quite an experience to actually dust off the pages of some good ol regular books. It was also pretty distracting I found myself browsing through many books on typography even though I knew I wouldn't be able to use them in my post because they were too modern. I guess that is the beauty of self directed learning- getting lost in the knowledge of what you love...

MAYA GLYPHS: the de facto source of written aesthetisicm

Vada Creative Studio © 2011

I am currently working as an intern at the graphic design firm called, Vada Creative Studio (check out their Facebook blog too) where I was talking on Friday to the other graphic designers about typesetting and font design. There are so many different intricate details that going into making a font. A team of many people spend hours upon hours designing a single font. They pay attention to the minute details because they know how important aestheticism is crucial. As I have said before, most recently in my latest comment, that I have a sore spot for the visual appeal of things. The Mayan's knew, just like font creators, graphic desingers and the "not so visually or creatively gifted people" alike consciously or subconsciously know that the aesthetic nature of a writing system is important. It affects how the message you have is delivered and subsequently understood. For this reason I am excited to study the Mayan Language because it is one of the most visually appealing languages that the earth has ever seen.